I am a child of the ’80’s, and I remember watching the Vidal Sassoon ‘Wash and Go’ adverts on telly boasting about how time saving the 2 in 1 formula was compared to washing with shampoo and conditioner. The idea was great, as a girl I’d use it after swimming but formula wasn’t right for me and even as a child I noticed my hair was dry and limp after using it. Fast forward to today and there are plenty of haircare brands with a 2 in 1 formula in the range, although after my brief encounter as a child I’ve stayed away from them. Then there’s co-washing. I’ve not heard of co-washing before but it sounds suspiciously like a 2 in 1 formula to me… I recieved this Elgon co-wash in my April Glossybox, and it was the second sneak peek item that was revealed before the box was posted. My Glossybox card says:
“Get ready to revolutionise your morning showers! Co-washes combine the cleansing action of a shampoo with the hydration of a conditioner in one quick-to-use product. With its ability to cleanse hair without stripping it (Elgon’s Deliwash is free from sulphates, salts and artificial colours that can dry hair out), co-washing suits all hair types, and for those with Afro hair or corkscrews will find it enhances curls leaving them free from frizz.”
This is a sample size 100ml tube of co-wash, full size it sells in tubes of 300ml. The product isn’t easy to find for sale, the best price I found it online is €10.70 from elgon-cosmetics.nl, which based on today’s currency conversion rate is £9.12 – but as far as I can tell (my Dutch isn’t great…) the postage is international via DHL – check the delivery cost if you want to buy. Assuming a similar pricing structure for the sample, this co-wash is 3p per ml, or £3.04 for the sample.
The co-wash comes in a cream matte plastic tube, with a matte black lid. On the front of the tube there is the outline of water lilies, and there is a very casual colouring of the lily pads and petals. The brand and product name are written in black text, but certain information is picked out using the same shade of green as the lily pads. The back of the tube is a sea of small, black text. At the bottom of the tube it mentions the company contact details, place of manufacture (Italy), and notes that this is tested on humans. The top of the packaging is a description of the co-wash in various different languages. It says:
“For daily hair cleansing. This is a new haircare concept that eplaces traditional shampoo and conditioners. It has a special formula rich in ingredients that deep clean and condition the hair.”
Ingredients: Aqua (water/eau), cetearyl alcohol, glycerin, hydroxypropyl starch phosphate, behentrimonium methosulfate, propylene glycol, polysorbate 60, pantheons, cetyl alcohol, quaternium-91, amodimethicone, centrimonium methosulfate, triticum vulgare germ oil (triticum vulgare (wheat) germ oil), parfum (fragrance), phenoxyethanol, ceteareth-20, butylene glycol, hydrolysed vegetable protein pg-propyl silanetriol, disodium edta, limonene, cetrimonium chloride, trideceth-12, lecithin, hexyl cinnamal, linalool, citric acid, arginine, methylisothiazolinone, tocopherol, asorbyl palmitate, edta, potassium sorbate.
Directions: Use as you would a normal shampoo, though expect less lather. Apply to wet hair. Massage gently and allow it to work for 1-2 minutes. Rinse.
Tip – You can use a co-wash daily as it’s gentler than shampoos at removing the days grime.
Lifting the lid I squeeze out a small amount of co-wash, it’s bright white, and quite thick. I’m immediately aware of the fragrance, it’s a very strong, very floral scent. I squeeze out a little more and apply it to my damp hair. I’m trying to work it into my hair like a shampoo but it’s such a luscious, rich cream I end up combing it through my hair like a conditioner. I leave it for two minutes and then rinse thoroughly.
I take back what I wrote earlier – this isn’t a 2 in 1 formula as I know it because it actually works. My hair feels good after using it, – it’s shiny and soft and doesn’t feel at all dry. My hair is lightly fragranced by the same floral scent from earlier, except it’s much less overpowering now. I’ve really enjoyed trying this co-wash, and I’ll definitely finish the tube, but this isn’t going to become a regular purchase for me. Show me a way to save on drying time and I’m in, but for the sake of saving a few minutes from conditioning I’m happy to stick to two products.