I’ve already reviewed a Nails Inc. Nail Polish on this blog – in fact the ‘Special Effects’ polish was only the third ever item that I tested and wrote about on the 16th January. I loved that little nail polish – the colour wasn’t really me but the formula was excellent. Naturally I was delighted to receive this in the April Roccabox – this is a newer formula Nails Inc. Polish that I haven’t tried yet, but I love glossy gel look nails. My Roccabox card says:
“Nails Inc. Gel Effect nail polish is like the mobile phone of the cosmetic world: you’ll soon forget what life was like before it. Expect professional-looking long-lasting nail colour, without the hassle and expense of visiting a salon (and no UV Lamp or soak-off needed either). Worried you’ll mess it up? An extra wide brush, highly pigmented colour and clever plumping agent, which levels out imperfections, will see that you don’t.”
This is described as a full size 8ml nail polish, and I have the shade “Porchester Square”, which looks like a soft grey colour. Roccabox subscribers could have recieved one of 5 colours in their box – a plum, a pale pink, a red and a cerise are the alternative colours. I’m happy with grey! The cheapest price I found this online was £7.50 from salonsdirect.com, but it was for 14ml of polish – there are also 21 other shades available if you like this polish. I can’t find an 8ml bottle for sale, even The Nails Inc. website sells the colour in 14ml bottles, so in my eyes this is a sample size item. A generous sample, but a sample nonetheless. Assuming the sample is based on a similar pricing structure as the full size bottle, the polish costs 53p per ml, or £4.28 for the sample.
The polish comes in a glass bottle with a plastic coloured lid that looks to be the same shade as the polish inside. The front of the bottle has the brand and product name, and a little sticker boasting the polishes lasticiser technology, and how a UV Lamp is not necessary. The back of the bottle has the company contact details, and place of manufacture (France). There is a little peels sticker containing the shade name.
Ingredients: Butyl acetate, ethyl acetate, nitrocellulose, acetyl tributyl citrate, adipic acid/neopentyl glycol/trymellitic anhydride copolymer, isopropyl alcohol, styrene/acrylates copolymer, strearalkonium bentonite, silica, n-butyl alcohol, benzophenone-1, diacetone alcohol, trimethylpentanediyl dibenzoate, polyethylene, phosphoric acid. There is also a page of ingredients that it may or may not contain.
Unscrewing the lid of the polish I can see that the brush has quite a short stem, but the size of the brush itself is very decent for a good coverage. The formula seems a good consistency – it drips quite nicely down the brush after holding it for a few seconds, but isn’t too runny to drip everywhere when trying to be neat.
I can see what the description meant about plumping action – the polish applied to the nail in a striped pattern left by the drag of the brush, but as each coat dried it evened itself out into a uniform colour. The colour looks a little different on the nail than in the bottle – it doesn’t have enough blue in it to be grey. The shade is a little warmer and has a hint of nude/taupe about it. I think I preferred it when I thought it was grey! I apply my usual Champneys base coat, and apply three coats of Nails Inc. Gel Effect polish, letting each coat dry in between new coats.
I’m not very happy with the finish. I’ve tried a few brands of nail polish since I started my blog, and this is the first where I haven’t achieved a smooth finish. Either the polish isn’t fast drying, or it dries unevenly (or something else) but I don’t have shiny, glossy nails – instead they are uneven and visibly imperfect. I also have a chip on one nail after only 24 hours. I still love Nails Inc. as a brand, and I’ll continue to try other formula nail polishes from their ranges but this Gel Effect formula isn’t for me.