Caudalie ‘Vine[Activ] Glow Activating Anti-Wrinkle Serum’ Product Review

This time last month I hadn’t heard of the Caudalie brand, and then I received two different products from the brand in two different boxes. One in my Limited Edition Latest in Beauty ‘Beauty and the Beast’ box (which I should be starting shortly), and this one which was in my March Birchbox. Both Glossybox and Birchbox gave me an anti-ageing serum this month. Glossybox gave me the [Comfort Zone] Sublime Skin Serum which I loved, and I’m hoping I love this too. I’ll compare the two products at the end of this article. My Birchbox card says:

“Think of this as your antidote to the stresses of modern life (we’re talking about tiredness, stress, and pollution). This delivers a shot of anti-cell burn-out complex to brighten dull skin and smooth fine lines.” 


This is a 10ml sample of the anti wrinkle serum. Full size, the serum sells in 30ml bottles and is widely available to buy online for £36, including from uk.caudalie.com. Assuming the sample is priced similarly to the full size bottle, the cost of the serum is £1.20 per ml, or £12.00 for the sample.

I love the packaging for this serum, it’s packaged in a pistachio coloured tube with dark green writing, and a shiny silver coloured lid. On the front of the tube are the brand and product names, and a sketch drawing of….something. I thought they might be grapes as its ‘Vine[Activ]’, but they don’t look like any grapes I’ve seen. Either way, it looks pretty so I guess it doesn’t really matter. 


The back of the tube contains the bar code, place of manufacture and company contact details. The packaging is in a mixture of French and English, I can see a box in the centre telling users the serum is free from certain things, but those things are written in French. Luckily I have Google translate, so I’ll put them in and see what comes out! Okay, this serum is free from: Parabens, Phenoxyethanol, Phthalates, Mineral Oils, Sodium Laureth Sulphate, Animal Origin Ingredients. 

Directions: Apply AM and PM before your moisturiser for an added veil of protection.


I squeeze out a small amount of the serum to begin, and I can see it is a white cream. I bring my hand close to my face to smell it, and my initial impression is that it smells fresh and natural, like plants or cucumber. There is another layer of scent after the initial freshness, and this smell lasts longer. When I was a child I grew up in a house built in the Victorian times. All of the Victorian houses in the area had lanes separating the back gardens from that of the next street behind, and they made for excellent areas to play as a child. There were always a few gardens that were a little overgrown with weeds, and they smelt bad. I could never work out if I could smell the weeds, or if the cats on the street went there to urinate, or whether it was a little of both but it wasn’t a pleasant smell. The after smell reminds me of those gardens, and it smells for ages. It’s really not pleasant. 

I apply the cream to my face, it’s not sticky or plasticky and is quickly absorbed by my skin. I don’t get a wow factor feeling after it, my skin feels normal. I apply my moisturiser over the top, and thankfully that takes away the smell of the serum. To compare this Caudalie product with the [Comfort Zone] product from my Glossybox, here is how the two measure up to each other:

Packaging: Caudalie

Price: Caudalie

Smell: [Comfort Zone]

Instant Reaction: [Comfort Zone]

Long Term Reaction: Not Sure! I keep smelling my hand and talking myself out of finishing the Caudalie sample. 

Caudalie and [Comfort Zone] both won in two of the four categories I tested them in, however I find the categories [Comfoort Zone] won in to be the most important. I won’t be buying anymore of this Caudalie serum, I’m not even sure if I’ll finish it. I’ll come back and update this article if I do. As this was the last product from my Birchbox to try this month I’ll go back to the Birchbox unboxing article to leave my final thoughts. 

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